Over the past few years, the focus on marketing has changed drastically. The internet has brought in a big transformation and if one doesn’t move at a similar pace then it hinders one’s social growth. As said by Sam Waterson “If you’re not moving forward, you’re falling back.” Digital Marketing means the use of digital media, the internet, and the newest technologies to promote your company. Many other terms were coined for the same, for instance, E-marketing, Web marketing, and Internet Marketing. Digital Marketing involves managing the online presence of the company across several platforms like company website, mobile apps, social media pages, and blogs. All these platforms help serve the motive of acquiring new customers and building trust in the mind of the viewer. Creating a strong Digital Media presence requires you to start with strong research regarding your industry and your niche. You need to provide something that stands out and does not sound or feel mundane. It should strike the minds of the viewer and should leave a long-lasting impact. It needs to be interactive enough so that the viewer can give feedback suggestions and can easily communicate with you. The customer should gain a sense of satisfaction after visiting your digital media so that it fulfils its purpose of reaching out. The internet has introduced so many different methods of promoting brands that you have thousands of ways to put forward a single message. But to find one which is the most accurate of them to present your message is a challenge. This helps connect with the audience. The present scenario demands you to create such a connection because, without it, your brand can hardly survive and eventually collapse. Identifying the niche and creating your presence around it, is the most crucial part of Digital Marketing. Having an outstanding marketing plan that doesn’t reach the eyes of your potential customer is worthless, so you should also make sure that you reach your target audience.