Digital Marketing- SMM | Keywits
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Social Media Marketing

Social Media Management

Social Media Marketing

It’s time for your brand to go VIRAL! At Keywits, we focus on building a vibrant personality of your brand on social media. One of our top goals is to transform your loyal social media audience into successful leads. Our tricks to make your brand SOCIAL includes:

It’s important to research. Knowing your brand’s goals, personality, work culture, competition, etc. is essential to bring you the best strategy.

A well planned social media strategy is all it takes to make you shine amongst your competitors. Our experts make sure you get the best for every platform you opt for.

For once let the content do the talking. Good content is common, but good content with the RIGHT CONTEXT makes all the difference. We aim at weaving the best brand story for you

It is important to know how much of your strategy worked and make amends to it accordingly. Our team at Keywits uses creative problem solving and comes up with the best updates to your brand’s SMM strategy.

Ready to build your brand? Our team of experts is waiting for you!

A Guide to Social Media Marketing

The invention of the World Wide Web has opened a variety of doors for its users including one known as Social Media. From 2 yr old toddlers to 80 yrs old grandparents everyone is active on one or the other social media platforms making these platforms a perfect hub for creating a buzz about your business and for generating active leads. There are around 4.1 billion internet users out of which 3.1 billion are social media users. Not only can you connect with people across the world in microseconds but with the correct approach, you can gain plenty of profits or least drive a great deal of traffic to your website. SMM or Social Media Marketing refers to promoting your products and services on various social media channels using ad campaigns, posts, blogs, or other relevant marketing strategies. It is another golden opportunity for your business to stand out from the crowd. Strategies like paid ad campaigns, active and passive SMM, etc can be used to reach a broader audience and have one on one interaction with them. SMM can be Active and Passive, both have their own perks. Active SMM refers to adding social media sharing buttons on your website through which users can directly share content from your website on various social media platforms like Facebook, Instagram, Twitter, etc. Such platforms also allow you to launch ad campaigns for your website. Unlike Active SMM, Passive SMM refers to promotions done by frequently posting content such as photos, videos, blogs, tweets, etc directly on your business’s personal and professional social media accounts. However, a different strategy for every social media platform is a necessity for this approach as what works for one platform might not subside for the other. Some popular social media platforms used by various individuals and big and small businesses.

How Social Media Marketing Works?

Social media has evolved over the years. Unlike the times when marketers could easily handle social media manually, nowadays it requires additional tools and knowledge. Experts use social media ad campaigns and other strategies to develop sticky content to engage audiences. Excessive sharing of this content by individual users results in the matter going viral. This strategy rewards the following benefits upfront:
● The content reaches a broader audience than the ones that the SMM manager already has access to.
● Shared content carries an implicit recommendation when sent by someone whom the recipients know and trust.
● SMM is cost-effective in comparison to traditional marketing approaches like advertising.
● Traditional advertising has no way to determine the reach and effectiveness of the campaign whereas, in SMM, social media platforms provide accurate insights into engagement metrics (just like the number of individuals reached, number of clicks, the number of views and resulting actions).
● Some social media ad campaigns encourage customers to share their feedback, like product reviews or comments, which is a superb thanks to engaging directly with the people.
● “Sticky” content gets a user’s attention and increases the likelihood that he or she is going to conduct a desired action, like purchase a product or service alternatively share the content with others on social media platforms. This, in turn, helps in program optimization (SEO).

Increased Brand Awarness
Faster & Easier content distribution
Regular interaction with targeted audience
Boost Website Traffic
Social Media Marketing KPI

KPIs or Key Performance Indicators are crucial for marketing, sales, and SMM also. They’re measurable values that will assist you to understand how successful your marketing is in terms of achieving its goals and overall performance. However, 19% of marketers in 2019 didn’t skills to live their SMM’s effectiveness. Measuring social media marketing effectiveness has gone far beyond counting the number of likes, shares, comments, and followers. Today it’s possible to work out how exactly your efforts in SMM affect your business. To make it easier, let’s divide SMM KPIs into several groups consistent with the precise goals they measure:

● Engagement metrics
● Reach metrics
● Conversion metrics

Engagement Metrics

In addition to likes, shares, and comment statistics available on every social media channel, you’ll combine them with some more intricate metrics to urge the complete story.

● Average engagement rate — Allows you to watch the way users interact together with your campaigns.
● Amplification rate — Shows how your followers share your content with others.
● Virality rate — Helps you understand which of your content has the potential to travel viral.

Reach Metrics

These metrics assist you to understand what percentage people outside of your followers can see your content.

● Post outreach — Shows what percentage people have seen your post since it had been published.
● Audience rate of growth — Helps track the speed of your page’s growth in terms of followers.
● Social share of voice (SSoV) — Shows what percentage times people mentioned your brand as compared to your competitors.

Conversion Metrics

Your content could be engaging and shareable, but what contribution does it make to your business? Conversion metrics can show you.

● Conversion rate — Helps you understand what percentage people converted into customers after your post.
● Click-through rate (CTR) — Shows what percentage of people reacted to your CTA.


It involves researching various aspects like relevant markets, target audience, research, etc, and goal setting. Determine your goals for social media in both long term and short term. Align your SMM goals with the general goals of your business.


This includes choosing key social media platforms, Not all of them may fit your business. Choosing your brand’s tone of voice is equally important. The way that you simply interact with customers defines how they perceive your business.


Create an Social Media Marketing content plan. Include several sorts of content, namely promotional, entertaining, and informative. Keep track of your brand aesthetics. Make sure the social media pages convey your brand’s motto.


The most important aspect to SMM as it tells you how much did our strategy succeeds, changes that you need to make, etc. Define KPIs to live your success. they ought to strongly correlate with the initial goals of your social media marketing efforts.

Pro Tips & Techniques for SMM

Create a content plan for each platform

Doing SMM without a content plan may be a bad idea — you’ll get confused quickly, and your marketing won’t be effective. Moreover, you ought to create a special plan for every platform — they will vary by the typical frequency of posting, themes, post formatting, and so on. Your task is to identify optimum options for each platform you employ and make it work the simplest way possible. To manage all this multiplicity, use special services for auto posting. they’re going to not only help schedule posts but also watch the metrics across all of your social accounts.

More Facts
Post regularly and regularly

The main rule for successful social media marketing is posting on a daily schedule consistently because your followers will get used to receiving your content on a schedule. Frequency also matters — brands that publish new content once or twice each day engage twice as many users as brands that post several times every week.

Include hashtags to extend brand awareness

When used correctly, hashtags will help your content appear in program results, spread the knowledge about your brand, and make a closely-knit community. Monitor popular hashtags in your industry and confirm they haven’t been used before. Analyze how they perform together with your audience.

Use visuals to spice up engagement

Incorporating visuals into your social media marketing isn’t an option, but a necessity — 80% of marketers are already doing it. And it works – users like this type of content and share it with others more willingly. as an example, tweets with images or other sorts of visuals are retweeted 1.5 times quite posts without them.

Explore different content formats

Each social media platform offers a spread of content formats. as an example, on Facebook, you’ll post long reads, short text posts, standard and 360-videos, and stories. Instagram allows you to publish stories, photos, short videos, and long videos on IGTV.

Interact together with your audience

Audience interaction is that the primary role of SMM. Regularly monitor comments and discussions, always answer your followers’ questions, and never delete feedback and reviews. If your client isn’t satisfied — do your best to vary the impression and improve their current and future experiences.

Entertain your subscribers

Finding funny and entertaining content is the main reason that folks use social media — for instance, 45% of individuals aged 16-24 and 33% of 35-44 said that they use socials for entertainment.

Ready to build your brand? Our team of experts is waiting for you!