Paid Advertisement
Keywits aims at bringing you the best Paid Advertising solutions solely directed towards maximizing brand recognition, reach, revenue, and profits. From creating display ads to running social media ad campaigns, our team has specialized professionals in every niche looking forward to serve you to the best of their abilities. Here’s a glimpse of how we achieve the same.
After getting to know your brand inside out, our experts create a personalized strategy for you.
We make sure everything stays as up to date as possible, be it a trending display ad design or the list of keywords required.
We try to bring the best deals available in the market or your brand and negotiate the terms for the same accordingly.
Our team makes it certain that all goals are achieved at its best potential so that you get the best value out of your investments.
What is Paid Advertising?
Services like Search Engine Optimization, Social Media Marketing, and Content Marketing can surely create a buzz about your brand but it takes more than this to grow stronger in the market. Paid Advertising is an incredible method that needs little investments to attract more traffic to your website and rally successful leads. It includes acquired ad spots purchased in order to attract traffic from the internet to your website, featured ads on designated websites, and bidding for a certain amount of responses. Although terms for paying for these services are a lot more complex and has many criteria. Another important aspect of paid advertising is the target audience. Various ad networks allow you to target your ads to a certain group of audience according to demographic options like locations, age, gender, etc. To obtain maximum benefits from paid ads, brands also tend to create attractive landing pages, which is first to captures the attention of the incoming audience. Catchy headlines, simple and user-friendly layout, Keywordrich text, and call to action buttons together make an efficient landing page.
Paid Ads can be categorized as Display and Search Ads. Brands can choose from both according to the kind of services they have to offer. For example, a Graphic Designer will choose display ads whereas a Grocery Store will give larger preference to search ads. Many Ad Networks are widely used for popular websites where target audiences are more likely to search for services. Such Advertising Networks include Google Ads, Bing Ads, Social Ads, and Amazon Ads. Google ads use it’s partner websites like Youtube and Google related apps to circulate both text and display ads. Similarly, Amazon Ads uses Amazon-owned devices and websites like Amazon Kindle and IMdb.com, etc. to broadcast your advertisements. Social Media Platforms such as Facebook, Instagram, Twitter, LinkedIn, etc have their own paid advertising tools.
Pay Per Click
Pay-Per-Click Marketing is the most cost-effective marketing strategy which allows you to place ads on various websites, social media platforms, and SERPs. You pay for the number of clicks advertisement gets. The amount to be paid is decided according to the bid you placed on the acquired ad spot, the keywords, and various other factors. It efficiently helps to increase brand awareness. Drive leads to the website thus increasing the traffic on your website and also your conversion rate.
Email Marketing
Email Marketing is the best way to increase brand awareness, promote the events that your brand will be hosting, share upcoming offers, encourage customers to visit your stores, and website, etc. In today’s digital world everyone tends to check their emails at least once everyday. Email marketing has the highest return on investment (ROI) rates and an even higher click-through rate. To add to its perks email marketing also drives conversions thus making it a perfect option for any brand out there.
Influencer Marketing
Influencer marketing aims at taking help from well-known figures or leaders to amplify your brand’s voice to a wider audience base in the existing market and also in new market spaces.You either hire, pay, inspire, or barter with an influencer to get your brand promoted. Campaigns like Discount Codes, Competitions, Giveaways, Unboxing, Product Reviews, etc are popularly used in the influencer marketing world. Influencer marketing is becoming quite popular these days.
Affiliate Marketing
Affiliate marketing is when you promote other company’s products. When someone buys through your affiliate link, you get a commission. As an affiliate, you’re a salesman for the corporate. You help to form a purchase, the corporate rewards you. The best thing about affiliate marketing is that you can do it at scale. A typical salesperson only sells products from one company. As an affiliate marketer, you’ll promote products from many different companies and earn commissions from all of them.