How to Build High-Quality Backlinks
Link building was an easy task. All one needed to do was write a couple of articles and submit them on various article submission sites to get an external link back to your site. However, this doesn’t work anymore. Today, the right backlinks can help you to build your brand, generate revenue and also up your Google rankings but the wrong ones can penalize your website. Here’s a detailed guide for you on How to Build High-Quality Backlinks.
Before starting with how to build these backlinks, let us discuss why you need effective backlinks for your website in the first place. First & foremost, backlinks still are a necessary factor when it comes to improving Google rankings. Today, this strategy is not only popular but also most trusted amongst big & small business. It is wise to invest time & money in backlinks that Google will trust. Here are the steps that will help you in the same regard.
Understanding the Search Engine
SEO or Search Engine Optimization is all dependent on one search engine, Google. Understanding what Google’s motive is, will help you get a better SERP. Since day one, Google’s mission has been to organize the world’s information & make it accessible & useful. It also believes, that there’s no end to information. Thus, you need to do the same with the content/ information you are putting out for the world.
Start with organizing the content on your website. Your website should be structure in a way that your audience does not need to figure out what they want next. This is especially for the customers or potential ones who are visiting the website for the very first time. The most important step to an organized website is to have good navigation. Followed by building a foundation that can be used by other sites to create an external link to your website.
Develop a Strong Backlink Foundation
The traditional method to rank a blog post on Google requires you to create many backlinks. However, if you create a lot of backlinks in a very less amount of time, it will seem manipulative to Google and your post might not rank at all. Thus, it is ideal to let Google find and index your content first and then you can build links and improve your rankings.
Next, comes the common mistake that most people make. They spend most of their time & focus on making more number of backlinks and keep the content average. This is where things go wrong, according to experts, there should be a 90/10 rule i.e 90% of your effort should go into creating great content, and 10% into link building.
Link building is all about positioning your content and getting more people to link to you. In other words, a single post can be used to gain many quality links to your site. High-quality links give you the advantage of trust & relevance. Once you have identified some sites, then you need to research them further to figure out which ones will help most in your link building efforts. You should consider the following factors.
- Domain Authority (DA)
It’s important to know the domain authority of the sites that you consider for link acquisition. A great tool for this is the Moz Bar, which shows the authority status of any domain or keyword in the search results.
- Domain Relevancy
Domain relevancy is also a key Google ranking factor and is especially important if you want to escape the impact of Google Penguin on your search engine rank.
- Anchor Text
If you want to scale your external backlink efforts, you must combine domain relevancy with the right anchor text. Anchor text is important when assessing the quality of a site. In the image above, 704 sites are linking to Nerd Fitness through branded anchor text.
With the right approach to quality content, domain relevancy, trust flow, and anchor text, you will enjoy the benefits of real traffic and external links to your site.
Keyword Research & Targeting
When building links that scale, it’s all about providing relevant content, so that people will keep linking to it. Keyword targeting is an important aspect of that. How relevant are your keywords to the prospects’ needs? If you want to make your site more powerful through external link building, you can’t afford to ignore keyword research. Keyword research helps you to dig into the minds of your target audience.
These days, you need to come to your website from all angles if you want to create a successful and scalable backlink strategy. You should consider things like quality content, easy site navigation, effective CTAs, etc. By taking a holistic approach to improving your website and marketing strategies, you are more likely to earn backlinks from authoritative sources, which, in turn, can improve your
Link building has been an effective strategy for achieving high PR with Google rankings, even before the first Panda update. I believe it still is, as long as you do it right. If you want help creating a backlink portfolio or assistance with digital marketing strategy and management in general, reach out for a consultation. We’re here to help!
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