Covid-19 has definitely affected all the sectors in a hazardous way. People are losing their jobs and businesses have lost their tracks. While many industries are trying to cope up with the loss, E-commerce has proved itself crucial to all the businesses.
As of now, people would probably not prefer the old school street markets, E-commerce has proven to be a solution. E-commerce never stops digging for new opportunities for grabbing attention.
Many businesses are now taking the help of E-commerce to grow. But E-commerce is a sector where trends change at a rapid pace. If you are planning to adopt E-commerce Development for your business, you need to pay attention to the latest trends. Not only paying attention is enough, but also adapting those trends is necessary to lock the growth of your business.
One can never follow the same trends in E-commerce. For sustainable growth and survival in E-commerce, one needs to keep improvising. Keeping up with E-commerce development will definitely assure your growth. So, here are some trends of 2020 which you need to keep up with, for constant growth.
1. Mobile-friendly E-commerce
People who love online shopping, mostly prefer to browse products on their android mobile phones. The trend of people browsing for products on their mobile phones is increasing rapidly. When these people browse and wish to buy a product through their mobile phone, they also wish to pay through the same.
Many big names in the e-commerce industry are constantly trying their best to improve the experience of the consumer. So if you wish to become an e-commerce brand, you should then facilitate mobile payments to your customers and make your site mobile-friendly.
2. The Increasing trend of Re-commerce
The online market for used goods is still seen alive and going good. Thanks to social media sites like Facebook and WhatsApp, due to which this market is widely spread. The demand for secondhand goods has increased more than ever in recent years and can be expected more in a few years.
All you need is to analyze the chances of your product being resold and then will you know if this Re-commerce will work for you.
3. Use the Direct-to-Consumer Model
Many big brands and companies have used this D2C Model to accelerate their sales in their respective fields. Let’s talk about what it is and how it actually works. So basically, this model links the manufacturer directly to the consumer. It means that you will be directly connected to your customer.
This model will help you establish a closer relationship with your customers. Also, you will have total control of both your products and your reputation. There is a good deal of E-commerce Web Development Companies that can help your business in switching to the D2C Model.
4. The Increasing Use of Chatbots
Chatbots are basically a type of Artificial Intelligence (AI) technology. They have the ability to simulate conversation or chat with a user in a natural language through messaging, websites or on the telephone.
Chatbots help you communicate with the customers at any time of the day, and that is why these are being mostly used by E-commerce companies. This is because most of the consumers go for chatbots when they have any consumer service inquiries. The use of Chatbots in E-commerce is accelerating.
5. Personalization for Growth
It is observed that people like to buy from sites that provide a personalized experience. When selling a product online, try to focus on all the customers individually, and not on a single type of audience altogether.
Every visitor on the site should feel connected. E-commerce Personalization has helped many brands in accelerating their growth. From browsing to social media activities, try to give a personalized experience to each of your consumers.
These were some of the latest trends in E-commerce which can help you in boosting up your business in the E-Commerce world.
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